I ran into Albert Heijn in front of our local
green grocer last Saturday morning. Albert's an artist. And not at all a
struggling one because he paints and produces art people buy. Nothing
like giving the customer what they want. He's financially very
successful because he not only sells various sized wall prints, he
repurposes his images and scales reproductions for cards and mugs and
key rings, frankly, anything he can. His cards and mugs are big sellers,
so tubes of prints, and boxes of cards and mugs and other stuff move via
his mind and studio into production, and they're sold by his sales force
to distributors all over the world. They buy and move his stuff because
it is all about how he presents his cats.
Anyone seeing one of Albert Heijn's cats, and who
has also owned a cat, cannot help but immediately recognize their own
cat's particular take on the classic cat poses presented by Heijn, if
not his ever present trade mark big head.
Sometimes even on dremels. Several years ago
Albert placed a big headed cat on one of our Christmas dremels. It was
especially designed and produced for an important Portable Hole annuity
customer, you know, one of those that reliably comes back time after
time after year. Which is how we first became friends and chatted about
business all the while designing the dremel cat. We shared problems and
learned to work together and I liked how he did and we did things.
Like Albert thinking outside the easel. Thinking
larger canvas, Albert scaled up and placed his art on a billboard
promoting a cell phone company. You may have seen it. His was a large
white canvas. On the left side was a large aquamarine cat, front paws
tucked underneath it so only his knees showed, laying face forward on a
black line drawing, puffed up couch, against a wall that also had a line
drawing window in it, but it had a dark blue evening sky coloured window
pane with city skyline and a full risen moon. The big cat, big headed
and all, eyes closed, ignored an obviously vibrating visibly branded
cell phone nestled in his side. "Purrs like a cat. Perfect for le chat"
was written underneath the line drawn couch somewhere at the level of
the floor
A large version of the perfect phone jumped out of
the large right side of the billboard, and showed off its features,
which included in the upper half a large colour screen showing another
big headed aquamarine cat with large open yellow eyes. The bottom showed
the keyboard and nerve centre of this little beauty.
Heijn and I talked about useless innovation , me
because Portable Holes innovates with every customer it can, sometimes
simply to learn, but tries to stay away from useless, while Heijn sees
useless innovation not as failures or misjudged market need\want but as
tendrils or shoots in search of acceptance. The phone as a camera,
mobile video, music, email, etc device had to at least see if web
browsing was feasible
He's just smarter than me because thinking far
outside the easel, Albert saw the business in his art, so he's had to
organize key people to operate the gallery reproduction operations, and
help manage the business, shipping to area distributors around the
world, and via a sales force on the road to area stores. He also takes
web based orders directly from customers all over the world, taking
payment via Paypal from safe countries, and money orders from the rest,
and ships to them via Speddex. So he has lots of employees who all care
a lot about pay and working conditions and if they're like other
employees, they all want some assistance getting into a car...not
physically of course, but financially.
So big headed cats on mugs and cards and canvas,
shipped all over the world and sometimes on Christmas dremels, on trains
and planes and automobiles, were what I saw flashing through my mind
with billboards and useless mobile phone technology when Albert asked me
whether we owned or leased our employee passenger vehicles .
"We don't lease or buy cars for anyone", I began
as a host of suppressed aggravation came flooding into my Saturday
morning and threatened to heat me more than the Tim's coffee I was
holding.
Now I of course don't keep the books, Carrie
Balance does that quite well, but she has to make sure we toe the line
on company cars. "Did you know that for passenger cars to report 100%
business use the vehicle would need to be left at the office each day
and only ever, well substantially all the time, used for business
purposes? When personal and tax benefits enter the picture, life gets
complicated"
For companies that cannot avoid making passenger
cars available for personal use, this taxable benefit includes standby
charges for simply standing around not being driven but available for
personal use. The calculation for it is based on either 2/3 of the lease
cost if you lease or 2% per month of the cost of the vehicle (so 24% per
year) and that does NOT go down as the vehicle depreciates. For just
standing around being available.
Well Ok, it's not always that nasty, only really
nasty when personal use, which includes driving home and back from work
and weekends and stuff is more than 50% of the total use of the car. It
becomes relatively less nasty as business use rises to 50 and 90 and
above percent business use, and standby charges reduce and begin to
disappear. Still, beyond the full or partial or maximum availability
hit, there's the operating costs....the gas and ail and repairs and
maintenance and insurance other costs paid by the company to operate
that car in the business. These have to be apportioned between business
and personal use....and benefit amounts can be repaid....grumble, from
the get go, passenger vehicles are a pain to administer owned or leased
.
With passenger cars, unless it makes sense to do
otherwise, our solution was to simply give employees that need it a car
allowance and sign the conditions of employment report. Let them decide
to lease/buy /maintain/write off the cars themselves which is, believe
me, a benefit to them. Plus if they leave or you have to let them go you
won't be stuck with a car.
Make sure your corporate insurance policy covers
employee used cars while engaged in business activities. That's prudent
and much less of a headache to administer Note this means you're also
not covering personal use of their auto. Another good reason for a
simpler car allowance.
Pay $0.54 per kilometer up to 5,000km and $0.48/km
thereafter, and the employee has to keep a detailed journal of all
business days, mileage, etc, and its up to them what they drive. Pay it
monthly and have the employee sign a form that indicated # of business
use and the km being claimed. Once a year, the employer signs a
conditions of employment report and in the area dealing with passenger
cars is a yes the employee needs a car and yes or no an allowance was
paid. In most cases, assuming these are arms length employees, the KM
claim forms should be sufficient along with a general sense of
reasonableness given the situation and circumstance at hand. Should it
not fit into the reasonable amounts set out by CRA, the ENTIRE amount
could well become taxable....but to them
In all tax cases employees, not you, have to keep
the support documentation for CCA, operating costs , trip and activity
logs beginning and ending odometer reading from each trip etc for when
the taxman comes calling.
For you, the business owner, life is far easier
with KM allowance slips and a write off and an HST input tax credit