Getting Back To
When we first meet entrepreneurs, they often tell us that they have no
time. They hear our concept of Free Day™ — a 24-hour period spent
completely away from all work-related thinking or activity — and they
think it sounds like a nice idea … for someone else. They’re far too
busy for that, far too essential to the operation of their company.
If you have similar complaints, our solution is to delegate everything
except genius. This may sound overly simple to you, but sometimes it
takes some concentrated, creative work to reach a point of simplicity.
Ruggedness and Complexity.
The Ceiling of Complexity™ is that point at which an entrepreneurial
business’s growth can suddenly stall, and the entrepreneur can feel
overwhelmed at the pressures and complexities of running a larger
organization. Compounding this is a tendency for some entrepreneurs to
be a Rugged Individualist™. If you’ve ever heard yourself say “I can do
it better myself,” you might just be one of these.
Reviewing Your Activities.
When you reach a point where pressure is mounting and your efforts
aren’t returning the results you want, it’s time to review what you’re
actually doing when you’re at work.
At The Strategic Coach®, we strongly believe that each person has a
Unique Ability® — a personal set of skills they love to use. When people
are free to use these natural abilities, their enthusiasm is infectious,
their results extraordinary, and their capacity for growth unlimited.
You’re a Valuable Resource.
Right now, your time might be taken up with things that are miles away
from your Unique Ability — working on activities that frustrate you and
never turn out like you’d hoped. You’re too expensive and valuable a
resource to your company to have your time wasted. This waste eats into
your freedom, too, edging out the personal time that contributes so much
to your quality of life.
The Excellence Trap.
You might be doing other activities, ones at which you excel, even
though you don’t feel particularly passionate about them. These are
trickier to delegate. Ultimately, though, your biggest contribution to
your business will come when you do nothing but your Unique Ability.
Why? Because this is the one area in your life where you can truly be a
What Is Genius?
You have an aptitude and an ease for something in life that’s truly
unique. For this to become genius, though, you need to give it
long-term, concentrated focus.
For instance, take playing the piano, or the game of golf. Most of us
could spend an eternity trying to perfect these skills, and at best we’d
learn some good technique.
There are some, though, for whom these are a natural outlet for Unique
Ability. They sit down and experiment at the keyboard, or go out on the
course and swing, and the rest of us can only stand back and wonder. If
they practice, they advance at an extraordinary rate, and have fun doing
In our experience, it takes ten years of concerted effort to develop an
area of Unique Ability to a level of genius.
Your life’s work, then, is to discover what your Unique Ability is and
to do that, delegate everything else. This will offer you the best
opportunity to succeed, and will give your working life a joy that few
experience. Our clients who have focused their lives around their Unique
Ability often say, “Retire? Why? I love this!”
As you look at the activities you need to delegate, you have the
opportunity to find someone for whom that is a Unique Ability. It may
seem hard to believe, but someone out there is passionate about those
activities you can’t stand. Likewise, the things we love to do may seem
irrelevant, boring, or overwhelming to others.
What Is Genius?
A big challenge when starting to identify genius — both your own and
others’ — is that it comes in infinite varieties. We tend to confuse
“genius” with “IQ,” which is a test for a very specific kind of
intelligence (and has been called into question in recent years for its
possible cultural bias). Likewise, we have our own limiting ideas about
who’s eligible for the distinction: geniuses are people with wild hair
and chalkboards full of formulae; we’re just “normal.”
The reality is that genius isn’t just confined to laboratories. Some
people are geniuses at interpersonal relationships. Some have a spatial
awareness, like an inventor who visualizes the workings of something
that hasn’t been built yet. A ballet dancer or basketball player might
have an uncommonly attuned physical awareness. A born musician just
knows that a certain chord progression sounds sad. A genius entrepreneur
has an ability to see potentially profitable gaps in the marketplace.
None of these show up on conventional tests, but those who find
application for these skills in the world and develop them to a level of
genius can do exceptionally well. Likewise, your area of genius may be
very subtle, as might those of the people around you.
Finding Genius Everywhere.
Unique Ability is a concept that, once you’re aware of it, will color
the way you see the world. Suddenly you’ll have an insight into what
makes people tick, what drives them, and where they display genius. As
you focus on developing the genius within you and all around you, you’ll
find a new sense of simplicity, clarity, and ease. When people do what
they were born to do, there’s no struggle anymore. And when you put
complementary skills together, amazing things are possible.
© 2007 The Strategic Coach